In this economic crisis, companies need to be more innovative and more creative to ensure they possess a competitive advantage over their rivals.  To support companies to enhance their creativity and use creative processes to develop new ideas and innovations and turning them into new or enhanced products and services, there is an opportunity for organisations to come and attend to a free workshop to improve the creativity in their company. Several creativity methods and techniques will be applied to help company’s undertake and enhance their creative processes.

The workshop will provide information about creativity and the various stages of the creative process. It has included study analysis of IDEO, a leading company that stands out by focusing its business models in the management of creativity. The workshop will also present some selected individual and collective creativity methods and techniques that can be applied to the creative process management. The workshop will apply creative techniques in a number of different scenarios.

The workshop consider the relationship between creativity and innovation. Creativity can support the development of new ideas and innovations for a business. This is supported through the ExtremeFactories platform (funded through the EU’s FP7 research programme), which aims at creating a simple methodology to accelerate innovation processes in SMEs. This methodology will be accompanied by an internet-based platform, which will offer services to companies to address the whole innovation process, from idea generation through to development and implementation of ideas in the company. This methodology will ensure that SMEs systematize innovation as one of their processes.

The main objective of the ExtremeFactories project is creating a real effective framework for supporting SMEs in the management of their innovation processes. The project proposes a number of technological, business and socio-economic objectives to be attained during its execution.

We invite you to attend our FREE workshop on Wednesday 18 July. Please note places are limited to the first 20 participants. To register, go to www.extremefactories.eu/workshop/ or contact us at lakhvir.singh@c4ff.co.uk for further information.