At Vaibmu, we recently conducted a survey-based research on uptake trends of value-added features by digital classifieds.
We also asked C-level executives of leading classified and media companies worldwide how (and if) they would be willing to pay to outsource value-added features or services from a third party.
As we know now, in contrast to vendors expectations -who often prefer revenue share or service-usage based payments-, companies from 15 countries who responded to the survey, actually preferred a flat monthly payment for the licensed services.
How surprising do these results look to you? If you would subcontract an external technology offering, which pricing arrangement would you prefer?
(If you are interested to know more about this particular research, please get in touch with us).